organic skincare basics:
No Added Fragrance
Our products only have natural scents of our natural ingredients.
Organic Non-GMO
We support small farmers and make our products in small batches to ensure freshness.
Cruelty Free
We do not test on animals, only actresses.
"Since I read that the main ingredient is honey I knew that I'll like it. It's soothing and restorative, my skin feels moisturized and balanced."
"Combine this exfoliator with water, apply, wait a minute, massage it away, and it unclogs pores and renders skin as soft as a baby."
"This gel-like serum is perfect for oily skin. The most impressive is how much moisture you get with something that goes on so lightly."
About Us
Jean Seo is a Korean American with a Masters in Library Science who is devoted to researching the best ingredients and formulas.
Opened the first eco chic boutique in 2007 and built a cult following. Launched anti-aging line Evolue Skincare in 2015, and in 2016 launched LUE by Jean Seo, affordable and organic skincare basics.
President's E Award
Created by Executive Order of the President to recognize to organizations which contribute significantly in the effort to increase U.S. exports.
Women Owned
Women’s Business Enterprise National Council. The most widely recognized and respected national certification for women-owned businesses in the U.S.
Disadvantaged Business
Disadvantaged Business Enterprise: Created to provide a level playing field for small, minority- and women-owned companies
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