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organic skincare basics:
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No Added Fragrance
Our products only have natural scents of our natural ingredients.
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Organic Non-GMO
We support small farmers and make our products in small batches to ensure freshness.
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Cruelty Free
We do not test on animals, only actresses.
"Since I read that the main ingredient is honey I knew that I'll like it. It's soothing and restorative, my skin feels moisturized and balanced."
"Combine this exfoliator with water, apply, wait a minute, massage it away, and it unclogs pores and renders skin as soft as a baby."
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About Us
Jean Seo is a Korean American with a Masters in Library Science who is devoted to researching the best ingredients and formulas.
Opened the first eco chic boutique in 2007 and built a cult following. Launched anti-aging line Evolue Skincare in 2015, and in 2016 launched LUE by Jean Seo, affordable and organic skincare basics.
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President's E Award
Created by Executive Order of the President to recognize to organizations which contribute significantly in the effort to increase U.S. exports.
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Women Owned
Women’s Business Enterprise National Council. The most widely recognized and respected national certification for women-owned businesses in the U.S.
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Disadvantaged Business
Disadvantaged Business Enterprise: Created to provide a level playing field for small, minority- and women-owned companies
As seen in
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