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organic skincare basics:

No Added Fragrance

Our products only have natural scents of our natural ingredients.

Organic Non-GMO

We support small farmers and make our products in small batches to ensure freshness.

Cruelty Free

We do not test on animals, only actresses.

"Since I read that the main ingredient is honey I knew that I'll like it. It's soothing and restorative, my skin feels moisturized and balanced."

"Combine this exfoliator with water, apply, wait a minute, massage it away, and it unclogs pores and renders skin as soft as a baby."

"This gel-like serum is perfect for oily skin. The most impressive is how much moisture you get with something that goes on so lightly."

My favorite moisturizer!

Absolutely love this moisturizer! It’s not greasy or heavy on the skin but is so moisturizing. Also love the natural ingredients. Favorite!

My GO-TO Forever

Smells like OATMEAL, literally, LOVE IT. One of the best things about this product is it super easy to use. My current routine is to put it on my skin in the morning right before jumping in the shower.

Awesome!

This serum helped reduce my cystic acne significantly. Nothing else has ever calmed my skin like this has! I’ve gone through 2 1/2 bottles already.

About Us

Jean Seo is a Korean American with a Masters in Library Science who is devoted to researching the best ingredients and formulas.

Opened the first eco chic boutique in 2007 and built a cult following. Launched anti-aging line Evolue Skincare in 2015, and in 2016 launched LUE by Jean Seo, affordable and organic skincare basics.

President's E Award

Created by Executive Order of the President to recognize to organizations which contribute significantly in the effort to increase U.S. exports.

Women Owned

Women’s Business Enterprise National Council. The most widely recognized and respected national certification for women-owned businesses in the U.S.

Disadvantaged Business

Disadvantaged Business Enterprise: Created to provide a level playing field for small, minority- and women-owned companies

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