Meet Jean
Long before LUÉ by Jean Seo, Jean had already spent years providing skincare for people who could afford anything. She opened the first eco-beauty boutique in the world in 2007, and the brands she chose for her boutique became the brands many others later followed and carried. Vogue PARIS named Évolué Beauty Boutique one of the top 5 stores in Beverly Hills and wrote, "Our favorite beauty hot spot in Hollywood has to be Évolué beauty. Run by the adorable Jean Seo, a veritable beauty ambassador for all things organic and natural."
In 2012, she began testing Évolué Skincare products, and officially launched the line in 2015. Jean formulated Évolué Skincare for her Hollywood celebrities and Beverly Hills clients who wanted natural products that worked, regardless of cost. She developed it with a level of rigor that came from doing the work herself - sourcing ingredients she personally traveled to find, from collagen in Madrid that she carried back on ice overnight to early-harvest first cold-pressed jojoba oil negotiated directly with farmers and milk from New Zealand auctioned only twice a year.
In 2017, Emma Watson wrote an article about her beauty routine right before Disney's Beauty and the Beast released in theatres. She mentioned the Évolué Gentle Cleanser, Évolué Resurfacing Grains, and Évolué Firming Toner as part of her skincare routine in Into the Gloss. You can read mentions and articles featuring Jean and her skincare lines here.
One day, a young girl visited Jean’s Beverly Hills store, promptly exiting with the words, "stores like this make me feel so ugly." The incident left Jean with a sleepless night and she realized that girl’s underlying struggle was affordability.
Jean’s resolute belief: high-quality, organic skincare should be universally accessible, not a privilege of the wealthy.
LUÉ by Jean Seo follows the same formulation philosophy and standards as Évolué Skincare, but in a more accessible way. Évolué Skincare is an anti-aging line built with rare, hard-to-find ingredients that cannot be mass produced due to their scarcity. LUÉ by Jean Seo uses the same mathematical precision and the same core approach, but with ingredients that are more abundant and more accessible - for example, Évolué Skincare's Resurfacing Grains use crème de la crème milk powder, which plumps the skin and has fat-soluble vitamins that support skin health as antioxidants, while LUÉ by Jean Seo's ERASE cleansing, exfoliating, and brightening powder uses more abundant Bob's Red Mill non-fat organic milk powder to deliver exfoliating and brightening results at a fraction of the cost.
That same belief about accessibility became the foundation for LUÉ by Jean Seo's expansion, eventually reaching thousands of Walmart Supercenters, putting it on shelves nationwide. Many people ask Jean why she decided to sell a founder-formulated organic line at Walmart. The answer is the girl who stood in her doorway at her Beverly Hills boutique. Jean wanted LUÉ by Jean Seo to be where people actually shop - not behind a beauty-counter gate, not at a price that says "not for you." That decision grew out of everything she learned building Évolué Skincare and the first eco-beauty boutique: if a product is truly meaningful, it should be available to the people who need it.
"I have followed my heart, never settled, and created the luxurious skincare line that you deserve. Remember, this may be the only life you live. Never compromise."
- Jean Seo
